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Advanced Dental Care | Client Success Story | The Herd Marketing

From struggling

to thriving.

A complete transformation of digital presence, patient acquisition, and community connection.

SCROLL TO SEE THE JOURNEY
01

Website Transformation

THE PROBLEMS WE FOUND

Before

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Generic Stock Images

Patients saw models in lab coats instead of the real team. No trust, no connection.

Details

The Cost

Patients choosing competitors they could “see” before visiting. Trust lost before they even called.

Back

7+ Second Load Time

53% of visitors left before the page finished loading. Every second cost patients.

Details

The Cost

Over half of potential patients bounced immediately. Google penalized rankings. Lost visibility.

Back

Poor Mobile Experience

68% of traffic was mobile, but the site wasn’t optimized. Buttons too small, booking impossible.

Details

The Cost

Most visitors couldn’t book even if they wanted to. Frustrated patients went elsewhere.

Back

No Clear Path to Book

Visitors hunted for contact info. No prominent CTAs, no online booking, no urgency.

Details

The Cost

Interested visitors left to find easier options. Every click away was a lost patient.

Back

After

Apps to manage your everyday

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Professional On-Site Photography

We visited and captured the real team, real office, real smiles.

Details

How We Did It

Full day photo shoot with professional equipment. Team portraits, office tours, authentic patient interactions.

Back

Monthly Video Production

Regular video content introducing doctors and showcasing patient stories.

Details

How We Did It

Monthly 2-3 hour shoots at the practice. Procedure explanations, team intros, before/after transformations.

Back

Performance Optimization

Rebuilt from scratch with speed in mind. Every millisecond matters.

Details

How We Did It

Image compression, clean code, fast hosting, lazy loading, CDN implementation. From 7s to 1.8s.

Back

Mobile-First Redesign

Designed for thumbs first. One-tap booking, intuitive navigation.

Details

How We Did It

Touch-friendly buttons, readable fonts, sticky booking CTA, streamlined forms. Mobile conversion up 340%.

Back

THE IMPACT

0%

Faster Load Time

0%

More Time on Site

3.2x

More Booking Clicks

0%

Lower Bounce Rate

02

Search Rankings

WHERE THEY WERE

27th

"Dentist Falls Church VA"

WHERE THEY ARE NOW

#3

"Dentist Falls Church VA"

MORE KEYWORDS NOW RANKING PAGE 1

Invisalign Falls Church Emergency Dentist Falls Church Dental Implants Northern VA Pediatric Dentist Falls Church Cosmetic Dentistry NOVA Teeth Whitening Falls Church Best Dentist Near Me Falls Church
03

Quality Leads

More leads mean nothing if they don't show up. We focused on attracting patients who were ready to commit—not just browse.

0%

Reduction in No-Shows

AI-powered appointment reminders and better-qualified leads mean patients actually show up.

28+

New Patients Monthly

Consistent flow of qualified patients from search, social, and community events.

0%

Higher Case Acceptance

Patients arrive informed and ready. Video content educates them before they walk in.

04

Social Media Growth

CONTENT THAT CONNECTS

Behind the Scenes

Real team moments

Patient Stories

Transformation videos

Educational

Dental tips & myths

Community

Local event coverage

Meet the Team

Staff introductions

05

Ground Marketing

Most agencies can't do this because they're not local. We were there—planning, setting up, and capturing every moment.

Community Event Highlights

Health Fair Booth

Set up, staffed, and captured leads at local Falls Church health fair.

School Partnership

Coordinated dental education day at local elementary school.

Community Sponsorship

Managed sponsorship at local youth sports events.

Open House Event

Planned and executed practice open house with refreshments and tours.

"For the first time, I can focus on what I love—caring for patients—while knowing our marketing is handled by people who truly understand what we do. The phone doesn't stop ringing."

Dr. Sana Chaudhry • Advanced Dental Care

YOUR TURN

Ready for your transformation?

Let's talk about where you are, where you want to be, and how to get there.

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