The Challenge

In a span of six months, Broadway Dental clinic’s website attracted over 5,000 visitors. That’s impressive, right? But guess how many turned into actual appointments? Just 12. Yes, you read that right. Out of 5,000, only 12 took the next step. That’s less than a 0.25% conversion rate. It was like having a full waiting room, but no one scheduling appointments. This was our moment to shine. As digital problem solvers, we took on the challenge. Our mission: connect those clicks to actual clients
In a span of six months, Broadway Dental clinic’s website attracted over 5,000 visitors. That’s impressive, right? But guess how many turned into actual appointments? Just 12. Yes, you read that right. Out of 5,000, only 12 took the next step. That’s less than a 0.25% conversion rate. It was like having a full waiting room, but no one scheduling appointments. This was our moment to shine. As digital problem solvers, we took on the challenge. Our mission: connect those clicks to actual clients

Our Approach

We dug into the data, studied user behavior, and understood the pain points. Our team at The Herd Marketing rolled up our sleeves to transform virtual interest into real-world action
Broadway Dental needed a digital partner who understands their locall and scape. That’s where we stepped in. Our goal was clear: revolutionize their online presence, one click at a time. Stick around to see how we made it happen!

Homepage Comparison

BEFORE

A cluttered and outdated homepage with complex navigation.

NOW

A clean and modern homepage with simplified navigation for easy user engagement.

NOW

BEFORE

BEFORE

NOW

Navigation and Menu

BEFORE

A convoluted menu structure that confused visitors.

NOW

A streamlined menu layout that helps visitors find what they need quickly.

Call-to-Action (CTA) Placement

BEFORE

CTAs were buried in the content and easily overlooked.

NOW

Strategically placed CTAs guide visitors to take desired actions, enhancing conversion opportunities.

NOW

BEFORE

BEFORE

NOW

Mobile Responsiveness

BEFORE

A non-responsive design that led to a poor mobile browsing experience.

NOW

A mobile-responsive design that adapts seamlessly to various devices, improving user satisfaction.

Visual Content and Imagery

BEFORE

Low-quality and irrelevant images that failed to engage users.

NOW

High-quality, relevant visuals that capture attention and align with the practice’s brand.

NOW

BEFORE

BEFORE

NOW

Typography and Readability

BEFORE

Inconsistent typography and poor content hierarchy.

NOW

Consistent typography, improved content layout, and enhanced readability.

Testimonials and Social Proof

BEFORE

Lack of social proof elements undermined credibility.

NOW

Integration of testimonials and social proof elements to build trust and showcase success stories.

NOW

BEFORE

BEFORE

NOW

Streamlined Appointment Experience

BEFORE

Patients had to fill out a traditional email form to request an appointment and then wait for the response.

NOW

We’ve integrated a user-friendly scheduler directly into the website. Patients can now click on their provider’s name, view real-time availability, and seamlessly book appointments with just a few clicks.

At Broadway Dental, we’ve already reshaped the digital landscape through a strategic website revamp, transforming challenges into opportunities. From a stagnant online presence to a thriving patient-magnet platform, our expertise has set the stage for success.

Ready to turn your website into a lead-generating powerhouse?

Schedule a free consultation to discover how your website can become the magnet that attracts more clients, enhances patient experience, and propels your business forward.
Choose a date and time for a personalized consultation, and let’s delve into the strategies that will transform your website into a lead-generation engine.

Your Success Begins Here

Take the first step towards a dynamic and patient-centric website. Consult with us today, and let’s sculpt a digital strategy that not only transforms your practice but also brings in a steady flow of new clients.
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