The Challenge
In a span of six months, Broadway Dental clinic’s website attracted over 5,000 visitors. That’s impressive, right? But guess how many turned into actual appointments? Just 12. Yes, you read that right. Out of 5,000, only 12 took the next step. That’s less than a 0.25% conversion rate. It was like having a full waiting room, but no one scheduling appointments. This was our moment to shine. As digital problem solvers, we took on the challenge. Our mission: connect those clicks to actual clients
In a span of six months, Broadway Dental clinic’s website attracted over 5,000 visitors. That’s impressive, right? But guess how many turned into actual appointments? Just 12. Yes, you read that right. Out of 5,000, only 12 took the next step. That’s less than a 0.25% conversion rate. It was like having a full waiting room, but no one scheduling appointments. This was our moment to shine. As digital problem solvers, we took on the challenge. Our mission: connect those clicks to actual clients
Our Approach
We dug into the data, studied user behavior, and understood the pain points. Our team at The Herd Marketing rolled up our sleeves to transform virtual interest into real-world action
Broadway Dental needed a digital partner who understands their locall and scape. That’s where we stepped in. Our goal was clear: revolutionize their online presence, one click at a time. Stick around to see how we made it happen!
Homepage Comparison
BEFORE
A cluttered and outdated homepage with complex navigation.
NOW
A clean and modern homepage with simplified navigation for easy user engagement.
AFTER
BEFORE
BEFORE
AFTER
Navigation and Menu
BEFORE
A convoluted menu structure that confused visitors.
NOW
A streamlined menu layout that helps visitors find what they need quickly.
Call-to-Action (CTA) Placement
BEFORE
CTAs were buried in the content and easily overlooked.
NOW
Strategically placed CTAs guide visitors to take desired actions, enhancing conversion opportunities.
AFTER
BEFORE
BEFORE
AFTER
Mobile Responsiveness
BEFORE
A non-responsive design that led to a poor mobile browsing experience.
NOW
A mobile-responsive design that adapts seamlessly to various devices, improving user satisfaction.
Visual Content and Imagery
BEFORE
Low-quality and irrelevant images that failed to engage users.
NOW
High-quality, relevant visuals that capture attention and align with the practice’s brand.
AFTER
BEFORE
BEFORE
AFTER
Typography and Readability
BEFORE
Inconsistent typography and poor content hierarchy.
NOW
Consistent typography, improved content layout, and enhanced readability.
Testimonials and Social Proof
BEFORE
Lack of social proof elements undermined credibility.
NOW
Integration of testimonials and social proof elements to build trust and showcase success stories.
AFTER
