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Overview

From Basic Website to 24/7 Patient-Focused Solution

Outdated Design and User Experience
Advanced Dental Care’s original website wasn’t mobile-friendly, didn’t have a clear call to action, and lacked modern design elements that would capture attention. Patients expect websites that are easy to navigate, responsive, and engaging—if it’s not up to date, they may leave before they even schedule an appointment.
When potential patients visited Advanced Dental Care’s site, they saw old photos, irrelevant blog posts, and content that didn’t speak to their specific needs. This made it hard for patients to trust the practice or see how their unique needs would be met. Fresh, relevant content and up-to-date visuals are essential to engage and build trust with your audience.
Advanced Dental Care’s original contact page was a dead end—there was no clear path for patients to take action. The lack of a contact number, online booking system, or chat feature meant that potential patients had no way to quickly connect with the practice. This resulted in lost opportunities. Patients need easy access to schedule appointments or get answers quickly.
Advanced Dental Care didn’t have an automated scheduling system in place, which meant patients couldn’t book online. Without this system, patients would either forget to call or go to the next practice with easier access to online bookings. By adding an easy-to-use scheduling system integrated with the website, we made it quick and simple for patients to book their appointments 24/7.
Old Design, No Conversations
See everything you need to manage your day in one view. Easily stay on top of emails, calendars, contacts, and to-do lists—at home or on the go.
Access personal, work, or school emails in the Outlook app on desktop and mobile, including Outlook.com, Gmail, Yahoo!, iCloud, and more.
Help keep your sentences concise and polished with suggestions as you write, plus intelligent spelling and grammar checks.
Help keep your sentences concise and polished with suggestions as you write, plus intelligent spelling and grammar checks.

How We Do It

We Integrate AI tools and patient data for seamless engagement, smart scheduling, and lead generation. We Optimize and Measure your strategy, with content creation at the heart, to drive growth, refine results, and maximize effectiveness.

Apps to manage your everyday

Get the apps, security, and cloud storage you need to accomplish your goals.

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Intelligent Data Insights & Predictive Analytics

Pearl AI, Clearscope, SparkToro, Moz Pro

Details

Before making any marketing decisions, you need the right data. We use geo-fencing, competitive research, and forecasting to identify where your ideal patients are, what they’re searching for, and how they choose a dentist. With our predictive analytics, we don’t just track trends—we anticipate them, ensuring your marketing efforts are always ahead of the curve.

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Smart Website Design & Seamless User Experience

Webflow, Tidio AI,
Clarity by Microsoft, Hotjar

Details

Your website should be more than just a digital brochure—it should be an intelligent patient conversion tool. We optimize every page with data-driven design, frictionless navigation, and AI-powered chat features, making it effortless for potential patients to book an appointment instantly. A seamless user experience means fewer drop-offs, more calls, and higher appointment rates.

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AI-Powered SEO & Predictive Search Optimization

Surfer SEO, NeuralText, RankIQ, SEMRush

Details

Patients aren’t just searching “dentist near me” anymore. They’re asking Google detailed questions, and we make sure your practice is the answer. Through advanced keyword research, predictive search insights, and geo-targeting, we get you ranked for high-intent searches that bring in the right patients. Plus, our AI-powered SEO strategy ensures long-term visibility—so you’re not just found today, but always.

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Conversational Email & Smart Response Management

GoHighLevel, ChatGPT (Custom GPTs), ActiveCampaign, Birdeye

Details

Your potential patients expect immediate responses—but you can’t be available 24/7. That’s where our AI-driven response management system comes in. We implement conversational email marketing, automated follow-ups, and smart chat responses to engage with patients the moment they reach out. Faster responses = higher patient conversion rates.

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Smarter Ads & AI-Powered Lead Generation

Adzooma, Phrasee, Revealbot, Keyword.com

Details

Traditional advertising is outdated. We use AI-powered content marketing, geo-fencing, and real-time audience data to ensure your ads reach the right people at the right time. Instead of just spending money on clicks, we focus on patient intent, location-based targeting, and conversion optimization to make sure every dollar you spend works harder for you.

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Creative Brand Building & Reputation Management

Canva AI, Descript, Reputation.com, Occlusense AI

Details

Your brand isn’t just a logo—it’s the trust and recognition patients feel when they hear your name. We craft a memorable brand presence through AI-enhanced storytelling, high-converting visuals, and expert reputation management. Plus, we help you manage reviews, social proof, and online trust—so your practice becomes the first choice in your area.

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Download the app

Outlook wherever you are

On Windows

Now included for free in Windows for personal use
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On Mac

Redesigned for macOS, enhanced for Apple Silicon, and free 

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On iOS

Works with iPhone, iPad, and Apple Watch
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On Android

Stay connected across phones, tablets, and smart devices
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Microsoft 365 apps

Learn more about Microsoft 365 products

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Frequently Asked

Questions

How do I know this marketing agency understands dentistry?

At The Herd Marketing, we specialize in healthcare marketing, with a deep focus on dentistry. Many of our team members have worked in dental offices as front desk staff, dental assistants, and hygienists. This experience gives us the unique insight into your practice, allowing us to tailor our strategies to meet your specific needs. We speak your language—whether it's implants, orthodontics, or periodontics, we understand the nuances of your profession.

Will I have to explain dental terms or the differences between specialties?

Not at all! You don’t have to explain basic dental terminology to us. We understand implants, orthodontics, periodontics, and all the essential services your practice offers. You can trust that we will create content that reflects the complexity and value of your services, without requiring extra explanations.

How can I be sure your strategies will actually bring in new patients?

Our approach is data-driven and results-focused. We optimize your website, create high-quality content, and run targeted ads to attract patients specifically interested in your services. We also use AI-enabled call tracking and CRM tools like Go High Level to track leads, ensuring we’re continually improving and driving results. Our goal is to attract, nurture, and convert leads into loyal patients for your practice.

What if I don’t want to be locked into a long-term contract?

We don’t lock you into a long-term contract. Our model is month-to-month because we believe you should stay with us because you love the results, not because you’re tied down. You’ll see results quickly, and if you're happy with our work, we can continue our partnership. We’re here because we bring value, not because you’re stuck.

Will you really integrate with my team and understand my practice’s needs?

Yes, absolutely! At The Herd Marketing, we don't just work for you—we work with you. Our team integrates into your practice, collaborating directly with your front desk staff, dental assistants, or even you, the dentist, to understand the unique challenges you face. We attend daily stand-ups, recommend tools like chatbots and online scheduling integrations, and offer CRM solutions to improve your practice’s efficiency. We’re deeply involved in your day-to-day operations, ensuring our marketing aligns perfectly with your goals.

How do you handle content creation? Will I have to do all the filming or content creation?

We handle all aspects of content creation, including filming. We can film patient reviews, create brand awareness videos, and develop engaging content for your website and social media. If you’re comfortable on camera, we can even use AI tools to create your own avatar for promotional videos. We’re here to make sure your practice gets the attention it deserves without you having to do all the work.

What kind of results can I expect, and how soon?

While results vary depending on your specific goals, we focus on incremental growth. In the first few weeks, you should see an increase in website traffic, engagement on social media, and improved lead quality. We continuously monitor and optimize your campaigns, so the results keep improving over time. With our AI-driven strategies and targeted ads, we aim to drive consistent growth for your practice.

How do I know your marketing will be effective for my specific target audience?

We don’t just target anyone—we focus on your local audience and understand dental-specific demographics. Whether we’re running Google Ads, creating local social media campaigns, or promoting patient reviews, every strategy is designed to reach the right people at the right time. We use demographic insights and AI tools to ensure we’re targeting people who are most likely to become patients.

What sets your agency apart from others?

Unlike other agencies, we specialize in working with healthcare professionals—specifically dentists. Our team has hands-on experience in dental offices, which means we understand the day-to-day challenges you face and can create strategies that work. Additionally, we don’t just create content; we work with your team to ensure ongoing collaboration and continuous improvements. Plus, we offer AI-enabled tools, customized CRM solutions, and a month-to-month contract so you're not locked in long-term.

What happens after I hire you?

Once you hire us, we’ll schedule a free consultation where we’ll discuss your goals and outline a customized plan. After that, we’ll start integrating with your team, recommending tools, and working on content. We’ll keep you in the loop with regular updates, and we’ll actively monitor and improve your marketing campaigns to ensure you’re seeing results.

LET US MAKE THINGS SIMPLE

Dental Software Onboarding & Training

We handle the details, so you’re ready to succeed in from day one. It’s that easy!
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Let our knowledge be your power.

Henry Schein One trainers boast over 30 years of combined experience in the dental industry, giving your team a stronger foundation to succeed. Our extensive background helps ensure that your software onboarding and training sessions are insightful, tailored, and highly beneficial.

Let the Numbers Speak

66.5K

Practices who have benefited from our onboarding and training.

66.5K

Practices who have benefited from our onboarding and training.

66.5K

Practices who have benefited from our onboarding and training.

We Make It Easy

We set you up for success in your first month, and remain with you long after.

FastTrack Onboarding

Get your practice up in running in 25 days or less, including implementation and training. We make switching to Dentrix Ascend hassle-free and easier than any other software vendors.

Self-guided training resources

Train new hires in important workflows relevant to their job with access to recorded, self-guided courses and more when you enroll in a Dentrix Customer Service Plan.

Consultants for hire

Expert dental consultants help you optimize your revenue cycle management workflow and reporting. Our consultants have 30+ years of dental knowledge and can speak your language.

Is Dental Software Onboarding and Training rigth for you?

Regional Availability

Software onboarding and training is available globally.

Solution Category

Dental Practice Consulting & Training

Practice Type

Perfect for single and multi-location practices, group practices, DSOs, and mobile dentistry.

WHAT TO EXPECT

Switching to Henry Schein One is Easy

Choose your dental software

If ease of use, interoperability, and practice growth are important to you, look no further than Henry Schein One.

Prepare your team

Gain access to your trial environment with your own data to practice using Dentrix Ascend and configure it to your practice needs.

Begin online learning

During your first week of onboarding, we've designed a curriculum of self-paced online courses you can take at your leisure to lay a foundation for understanding your software

Choose your dental software

If ease of use, interoperability, and practice growth are important to you, look no further than Henry Schein One.

What Customers are Saying

Dr. Richard Fossum

You don’t do a root canal without training, you don’t do any other dental procedure without training, why are you trying to run a business without getting your staff trained to use the software? Henry Schein One helped us increase our production by a lot within three years. If you’re going to spend money on practice management software, go with the best.

Get the most from your practice software

From implementation to data conversion to product adoption, count on Henry Schein One’s onboarding and software training experts to make it easy to switch.
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